Design and content for the digital card design will be made available in the coming weeks, with the aim of making the card look the same across all platforms.
The design for all of the ABCs online card is designed by acclaimed Melbourne based graphic designer and designer Chris Bunnett.
The ABC has made the decision to release the design under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 licence.
Bunnett has previously created many design templates for the internet.
He says the new design will help users understand how the card will look across platforms.
“We wanted to get it to the right look across all of our platforms, and that was really the aim,” Bunnetts says.
“I was really looking for a look that was recognisable across all the different types of internet platforms, so the internet card design was a perfect example of that.”
The new design is designed with mobile users in mind.
The new design features an expanded area around the image, with a larger font to emphasise the different fonts used for the card.
“It’s really great for a lot of different types, particularly in the mobile market where we’ve had a lot more success with mobile, but I think that’s where it’s really going to stand out the most,” Babbett says.
The new look is a result of Bunnets research and development.
“This is my third design I’ve worked on, and this is the first time I’ve done a new look on a card,” he says.
Mr Bunnitt says the card design has been designed with an emphasis on the ABC digital properties, including the ABC News app, the ABC TV app and ABC News.
“For the most part the ABC apps have a really good design,” he said.
“There’s a lot to love in the ABC App and the TV App.
I think this card is really going places in the industry, and it really showcases that it’s a great fit for the new mobile platform.”
Bunnetts believes mobile users will benefit from the new look, as the mobile platform has been able to bring new features and content to the platform.
“Mobile users really love a good digital card, so we’re really happy with that,” he explains.
“People are going to be able to see it on their phone, they can get a really solid feel for it, and I think it’s going to really help the mobile user experience.”